Why we exist

We want to live in a just and inclusive society that is underpinned by a Good Economy – an economy that works for everyone.

An idea whose time has come

The Good Economy is an idea whose time has come. We witness this in the fields of sustainable development, social entrepreneurship and impact investment.

The Good Economy is a humane model of capitalism focused on tackling global development challenges, including poverty and rising inequality. 

The Good Economy requires businesses and investors to collaborate with government and communities to ensure that good education, good jobs, good housing and good health care are accessible to all – nobody is left out or left behind. 

The Good Economy thrives on high dynamism and wide inclusion. Innovation, creativity and entrepreneurism pervade all aspects of economic life.

How we work

The Good Economy vision guides our work and provides a common purpose for us and our clients.

Our work is based on theoretical research, empirical observation and practical experience. 

We are collaborative and open-minded, breaking down silos and facilitating partnerships across the private, public and social sectors.

We are good listeners; requiring a combination of emotional and rational sensibilities, enabling us to be heard and trusted in both the boardroom and local communities. 

We help clients to appreciate their social purpose and become more progressive in their business and investment strategies.

What we do

We act as a social impact advisor to investors, businesses, government and social purpose organisations.


We provide social impact advisory services to specialist impact investors, private equity firms and mainstream asset managers. 

  • Impact Investment Strategy and Fund Design. We help investors define their impact thesis and impact investment strategies that deliver both social and financial returns.
  • Impact Measurement and Management.  We develop practical impact management systems that ensure impact considerations are integrated into the investment process and guide investment decision-making. 
  • Impact Assessments. We carry out independent impact assessments and produce high quality impact reports that ensure accountability and transparency to all stakeholders. 


We work with business leaders to identify how to increase their social value. 

  • Impact Strategy. We help business  leaders to identify opportunities and develop strategies to increase the social impact of their core business activities in ways that increase social value hand-in-hand with commercial success.  
  • Impact Measurement and Management. We help businesses develop practical tools to measure, manage and communicate their impact with a focus on continuous learning and improvement.  We carry out independent impacts assessments and produce impact reports that improve impact creation and provide accountability and transparency to stakeholders.

Government and International Development Institutions

We work with governments and international development institutions to develop programmes and financing vehicles that have a positive development impact.

  • Research. We undertake market research and feasibility studies into the need and opportunity for inclusive and sustainable development, including the application of our Good Job Ratings to places and sectors.
  • Strategy and Design. We help design projects and impact investment vehicles that support businesses and investment as drivers of inclusive and sustainable development. 
  • Impact Measurement and Management. We develop practical, user-led impact measurement and management frameworks and tools based on global best practice that provide transparency, accountability and insights.

We focus on social issues, with particular expertise in affordable housing and good job creation.

We work in the UK and in emerging and frontier markets, with in-country experience in Sub-Saharan Africa, South Asia and the Balkans.